Why Your Business Needs a Content Marketing Strategy

Content marketing is more than just a popular buzzword in the Internet marketing industry. The concept of content marketing underscores a powerful technique to promote a business on the Internet. By creating great content (such as a video, article, or infographic) and marketing that content (via Facebook, Google+, or StumbleUpon,) your business can take advantage of many opportunities to connect with potential customers.

The methods behind content marketing offer limitless channels to exploit your ideas. In short, you can create content in various forms and distribute it many different ways. And just a limitless as the channels to market your content are the potential benefits for your business.

All types of companies can improve their marketing efforts by producing and sharing awesome content. In fact, marketing software provider Kapost has found through its research that per dollar, content marketing contributes to three times more leads that tradition online advertising, such as paid search. For this reason, creating a content marketing strategy can be a momentous game-changer for your business.

Although content marketing offers a ton of advantages (some of which are nearly impossible to track,) there are three major benefits that your business can realize:

Build Brand Awareness
Inbound Traffic to Your Site
Generate Natural Link Popularity for SEO

Building Brand Awareness

As the foundation to marketing your content on the web, building brand awareness is further enhanced when the audience is engaged. This audience engagement is what fuels respect for your brand and bolsters a potential relationship. As a result, the quality and relevancy of your content is paramount. Any content you publish is a reflection of your business and its brand, so you’ll want to be creative and use the right context that relates to your target audience.

Some of the highest levels of audience engagement derive from visually-based content. Videos are a powerful medium to communicate to a potentially massive audience. And by optimizing videos for better search engine exposure (also known as search engine optimization or “SEO”), the overall marketing potential skyrockets. Also effective in the visual content category are images, infographics, cartoons and comics. Exercise your creativity and produce a compelling form of content that can help build awareness in your brand.

Inbounding Traffic to Your Site

The cornerstone of content marketing is to inbound traffic to your site. Marketing your content is a very powerful way to promote your niche or unique selling proposition. As long as you present the right calls to action, the individuals that interact with your content will be more apt to visit your website.

This form of traffic is unique because of the prior interaction that users experience with your content. The best ways to inbound quality traffic to your site is use your content to inform and educate your target audience. Addressing relevant issues, questions, and concerns is a good way to achieve this. For example, a criminal defense attorney may benefit from publishing an article about ‘what to do when faced with DUI charges.’ Any traffic coming from that article could very well be a highly qualified lead for the attorney’s legal services.

Generating Natural Link Popularity for SEO

When content goes viral, it tends to attract a lot of social attention. People usually link to popular content (link popularity,) and as a result, the content can earn a high level of authority. From a SEO standpoint, if a webpage has a high level of authority, then the outbound links coming from that page will be more powerful. This concept of SEO (commonly referred to as “link bait”) is one of the many effective approaches of content marketing.

Think of your wonderful piece of content as a link bait for your SEO efforts. In almost any form of content, whether a video, article, or graphic, you can typically include a link that directs back to your site. For instance, graphics and videos will usually always have supportive text or an author attribution. Here you can include a bit about who you are, as well as a link back to your website. If your content generates a lot of buzz and people start linking to it, the SEO value of your content will only become more powerful.

Developing Your Strategy

Putting together a successful content marketing strategy will depend on the resources you have on hand. You’ll want to determine which types of content are going to be the most relevant and effective to connect to your target audience. Additionally, you’ll also want to pinpoint the ideal publishing platforms and social media sites to market and promote your content. All strategies for marketing content are unique, so you’ll need to get creative as to how you approach the strategy for your business.

Best Sports Bra for DD Review

Sports bras are the most troublesome bra types to get right in the world. There is always a lot of confusion while purchasing them. It tends to be strenuous to get the right size, shape and the one with enough compression. The main work of a Sports Bra is to avoid bouncing and provide satisfactory comfort during sports activities. Purchasing bras for women with big bosoms can be a hustle as well as for those with tiny chests. You need to know the cup size, and the compression demanded. Thanks to Amazon for making it easier and offering free returns on bras. The best sports bra for DD have, and different features such that some may be appealing, straps that can be adjusted, and other may have zippers. There are different types of sports bra based on size and shape: Wonder wire Sports Bra, Bounce Control sports bra and Removable Padded Sports Bras. Each sports bra type has their features fit for individual exercise. It’s therefore essential, as a buyer, to carefully assess and decide which one is fit and comfortable. Also check for features such as underwire, two layers and one with good compression material.

Wonderwire Sports Bra
Based on the review of the best sports bra, there is no significant difference between the three types of sports bra mentioned above. However, there are some features to be considered. The Wonderwire sports bra is the most preferred sports bra due to its excellent quality and has that sport like a look. It is very comfortable especially for jogging and jumping exercises since they contain seamless external cups made of a material that does not stretch.

Pros for this bra
1. Has snaps behind that lay flat without poking at you.
2. Has shoulder straps which are very relaxed and comfortable.
3. It fits very well especially to those with big breast size since the behind coverage is extensive.
4. It has an underwire which makes it the best sports bra.

Cons
1. The cups do not have right shapes and are huge for C cup size. They tend to leave some forms at the top.
2. The bra does not offer good support due to the thin cloth used to design the cups.

Removable Padded Sports Bras
It is a decent bra. Its quality is great It has a smaller fitting thus people with tiny Busts prefer to use. It is feels soft and comfortable. It offers perfect support, and the pads prevent the nipples from poking.

Below are pros for this bra,
1. This bra has cute padded cups that does not move thus providing good support while doing yoga.
2. The pads can be removed making it easier to wash and dry it.
3. It fits very well, and the straps are very comfortable.

Cons
1. It contains some chemical which produces a bad smell which only comes out after washing it many times.
2. It also gets tiny and tight so fast, and you cannot adjust the straps. Henceforth, making it uncomfortable for sports.

Bounce Control Support Sports Bra
It is so wearing to get a wireless bra with the exact fittings, but the good news is that bounce Control Support is a great sports bra which gives impressive and unlimited support to high-impact exercises.it is made of high and premium quality material, and it provides excellent and comprehensive coverage. The fitting is proper, and it comes in huge-friendly sizes is bra is very cool and lightweight and is recommendable for swimming sports. Besides it being worn for games and can also wear for own comfort with t-shirts.

Pros for this bra
1. Apart from supporting high-impact activities, it also offers excellent support more massive bust for low to moderate impact exercises like such as yoga and Jogging.
2. It has some openings on the sides of the bra which facilitates proper breathing.
3. It consists of three regular bra clasps, and it can give any room required and does not rub on the skin the way other regular bras do.
4. It is extremely comfortable.

Cons:
1. This bra is not suitable for running and plyometric exercises since it is flimsy and does not offer good support especially for those with little busts.
2. A thin net-like material is used to make the sides and back which makes it difficult to provide support for impacts for women with big cup sizes.

Why Your Business Needs a Web Promotion Strategy

The web is the preferred channel for increasing numbers of people who want instant access to information and services whenever it suits them. 72% of searches for products and services are now carried out online, it is the #1 research tool for businesses and half the UK population now go online at least once a day. On a single day in July 2010 Britons spent an eye watering £5 billion online and annual spending on the web is set to grow by 56% to £35 billion in the UK over the next four years (a year on year increase of 12%). Whether you love or loathe the internet, it is an inescapable fact that any small business without an effective web promotion strategy in this day and age is at a serious competitive disadvantage.

Your website is the powerhouse of your online marketing and as a small business owner the time and money spent developing your website will probably represent one of the most significant marketing investments you ever make.

But the sad fact is that 95% of websites fail to get traffic let alone leads and sales. It is simply not the case that “if you build it, they will come”. That is why before investing in a new website you need to have a clear web promotion strategy.

This involves:

Setting measurable objectives
Prioritising the actions that are going to deliver most value for your business
Establishing design requirements from a customer perspective
Carrying out keyword analysis to identify the key search terms that will drive traffic to your website
Building a site structure with search engine optimisation in mind
Analysing your online competition to determine how well positioned you are to compete effectively in your online marketplace
Developing a compelling and distinctive online value proposition that will grab visitors’ attention and make you stand out from the crowd.
Putting together a blueprint for engaging, relevant and high quality content.

Only when all of these elements are in place will you be ready to begin developing your website. Once the site is built you should then configure web analytics and learn how to use the tools and reports to monitor your web performance. Then you will have a way of checking that you are on track to achieve the objectives you set at the beginning and adjust your strategy as you go along.

If you follow this process you should ensure that your website is one of the 5% that are successful in attracting targeted traffic and converting your visitors to warm leads and customers.

Jan Willis is Director of WOW Consulting, an Essex online marketing and website design company specialising in helping small businesses increase their visibility on the web and generate more traffic and leads.